The class on advertising was amazing. I really liked the way he handled the class, though it was for a duration of just one hour. The class was about 360 degrees advertising.
The ads he showed us in the class were involving.
Especially the ad on Safari Dicor was damn good. I was looking at the ad and till the end of first minute I was thinking what could be this ad about and when I saw "reclaim you life", it grabbed my attention even more. Finally when the vehicle was displayed on screen, I just loved the ad at that moment. The background music was awesome. One of the dialogues " I just want to swim with whales" just talks about the features of the product that the vehicle is very strong and this is all done in a very subtle way. That was the best part. This ad has an emotional appeal. An emotional appeal for a very high involvement product is rare. Normally commercials for a high involvement product talks about features of the product directly rather than on the emotional part. But this is entirely on the other end. I think I am talking too much about the concepts that I have learnt in the class. :(( .
Here is the link to that ad - enjoy
Few comments about this ad on youtube:
Marvelous! Beautiful! Mind blowing!
I envy everyone who has a Safari, but I'm happy for them as well for making the right decision.
Apart from this, there was an another interesting discussion raised by mam in the class. It was about the recent controversy going on between two players in our Indian cricket team. The ads were about two brands in whisky segment. "I dont know how controversial they are. But I can say that this controversy definitely increased their brand recall and obviously their sales too." Thats an interesting fact right?? Here is the ad
Awesome ad by Tata ... loved the concept .. btw any idea which ad agency was involved in this ??
ReplyDeleteI think its Ogilvy & Mather
ReplyDelete