It has no end !!!

I never stop myself designing something new on photoshop. This term is a perfect one to showcase my skills, especially in two subjects. One course is about strategy to be followed for advts and the other course is on VB.

We are suppose to create a print ad for a product. Our team has chosen SBI. The product is also a bit different one. Here is the ad...

If you guys can understand what the theme is about, I will be so happy :).

The later part is about developing a video for this same print ad. I am thinking about what type of concept should be adopted for the same. Any suggestions ??

In one of my previous posts, the "never ending" satires by Arina continues this way

Ok i can understand everyone replied to your wish on the blog, but Sreelu didn't reply ?? I wonder why ..!! I wonder even more since you gave her or else copy/paste a necklace on your blog..!! how nice and sweet..!!

I have the answer. Srilu felt a bit shy to reply here otherwise you know about her right ? She "gives back everything" with a very high interest rate.

By the way, it was not copy paste. It was search/copy/paste. Just a copy/paste doesnt work. We need to start with a search process. You forgot that one, which is the most important of all. Also, It is the most difficult job on internet. We have millions of page and to pick one among them is not an easy task. I hop you understand the "pain" involved in such a process.

Awesome Ads....

Today we had two guest lectures. One on advertising and the other on a live case.

The class on advertising was amazing. I really liked the way he handled the class, though it was for a duration of just one hour. The class was about 360 degrees advertising.

The ads he showed us in the class were involving.

Especially the ad on Safari Dicor was damn good. I was looking at the ad and till the end of first minute I was thinking what could be this ad about and when I saw "reclaim you life", it grabbed my attention even more. Finally when the vehicle was displayed on screen, I just loved the ad at that moment. The background music was awesome. One of the dialogues " I just want to swim with whales" just talks about the features of the product that the vehicle is very strong and this is all done in a very subtle way. That was the best part. This ad has an emotional appeal. An emotional appeal for a very high involvement product is rare. Normally commercials for a high involvement product talks about features of the product directly rather than on the emotional part. But this is entirely on the other end. I think I am talking too much about the concepts that I have learnt in the class. :(( .

Here is the link to that ad - enjoy

http://www.youtube.com/watch?v=9fgwTR7dKMY

Few comments about this ad on youtube:

Marvelous! Beautiful! Mind blowing!

I envy everyone who has a Safari, but I'm happy for them as well for making the right decision.

exceptional commercial i love dis watching again and again...awsum ad and car too!!

Apart from this, there was an another interesting discussion raised by mam in the class. It was about the recent controversy going on between two players in our Indian cricket team. The ads were about two brands in whisky segment. "I dont know how controversial they are. But I can say that this controversy definitely increased their brand recall and obviously their sales too." Thats an interesting fact right?? Here is the ad

http://www.youtube.com/watch?v=ZSw5sHPcnJA

Some Random Updates!!!

I thought second year would be a "piece of cake". Now I can realize how foolish I am to think that way.

I have already mentioned somewhere in my previous posts that we have 7 subjects this term and all 7 have projects to be submitted. With in a span of 3 months, what really can I do?? For the past three days I have been to bed only after saying hii to Mr.Sun. Ofcourse, he too says "hii" with a "warm" touch. I slept at 6 in the evening thinking that I could get up at 8 and continue with routine tasks. I got up just 3.5 hours after the expected time :)). And so, finally I got some time to scribble something here.

Last week we had a strategy game conducted by one our committees in association with an outside party (cannot mention their names). It was a good one. We will be given money(not real.. on computer) to create new products, maintain inventory levels, select the marketing attributes and lot more. More than that we need to make investments in some technology too. All these happened in 4 rounds and in less than 4 hours. But it was a very good experience. Especially setting up the market price for our products. In the initial rounds our team was doing well. In Round 3, thinking that it could be the last round, I did some manipulation with prices. And that really paid us. Till then our graphs were so positive and all of sudden it started dipping. I then understood we should be to ourselves and do not change our strategy with the number of rounds (in real life, we dont know how many rounds exist). By the way, an another interesting thing is that, the looks of one of the organizers is similar to that of "funny guy - Zach" in hangover. Here the word funny is in reference to the guy in hang over and not the other way.

Just have a look at him - here is the link

http://www.flickr.com/photos/51104379@N06/5991437247/in/photostream

BTW, our team(synapse) has recruited a set of juniors. The enthusiasm levels are good just the way we had in the initial days. But I am eager to see how these levels will be are after two months.

It seems our team(Team Blitzkrieg) got a gift for our contribution to "Red River" project. I am eager to see what it could be. I am wondering if it is a "lady thing", to whom can I gift it?. Suggestions are accepted :)).

The start of "testing" time...

Life is just going like that. Get up attend the classes come back to room get ready and go to computer center and start preparing / reading for the next day class and come back to room and sleep. I am not finding any leisure time to write the blog. Though I deliberately avoided writing the blog at some instances.

Last week I had exams. It could be the most difficult phase of my life at L. I had 3 exams on a single day. I was damn tired by the end of the day, especially when I was writing the third one. I could not think/remember the concepts and just scribbled something on the answer-sheet. Today I received the paper for the same subject and my marks was not at all good. I was hurt looking at the marks but cant help it. I definitely think this is kind of "test" in my life on how I can prioritize the things. I wish my best friend was with me who always says "you never prioritize the things properly". I could have asked her to prepare the list.

After the end of exams, I had two days break, a kind of breather. We went to city and saw this movie Zindagi na milega dobara. The movie is good but not great. Its just a feel good movie.

But these days I have realized why these movies are attracting the crowd. One of the reasons for sure - people living in modern world are definitely out of these human relations (minimized) and feel so happy (especially at the heart) seeing these kind of touchy scenes (friends relationship, mom and dad relationship, dad and son relationship) on screen. One more example of this type is a recent release in telugu film industry mr.perfect. Its also a movie which depicts about human relations. I too liked that movie.

Here is the link to the movie. http://www.idlebrain.com/movie/archive/mr-mrperfect.html

Ofcourse one more point to remember is that too much of sentiment does not work out because people cannot associate themselves with such a situation :). Just these are my thoughts and thats it. May be some other will definitely have some other views and I dont want to contradict :).

In the coming 5 weeks we need to finish 7 projects. Thats just a cakewalk. :((((

Ooops.. I forgot...(to reply)

There were couple of comments for which I couldnt reply (as I was busy .. Needless to mention this point)

Tezeshwar said...

Oh Praveen!! Daily chaduvutanu ra nee blog. And my luck made me miss reading it on this day :)
Thanks a lot ra!! To get a post on your blog is a gift in itself :)
Saw your post only today dood. By the way it has been quite some time I have quite a lot of music for recco, ask me anytime :)

You are one of the reasons to start this blog and how come you can miss my blog.. He hehehe...

I almost stopped that designing stuff as I dont see any value addition here and there are bunch of people who are more proficient interms of content creation and innovation. At times I am trying my level best to create few but not so successful. Anyways, soon I may be shooting an ad for one of the subjects, may ask your expertise for background music.

stari said... (post - there enters the new batch)

So, wat were u doing with juniors till midnight??

I already mentioned in the post that I cant reveal and I still stand on that. The main reason is I am afraid to do so as it may result in some controversy and may even go far beyond that I cant imagine.

stari said...

Dude .. u know u r not innocent !!!

I dont want to prolong this conversation. Its a mistake that I have written that post and it was purely narrating an "imagination" that never happened. I dont want to write much about that. It just gives two impressions - either I am involved or not involved. Discussing about this topic can create worst possible scenarios and can affect my future life. Its not that I am involved in this. Its such a bullshit thing to discuss. So I better stop here. Sorry if I am harsh.

Hidden Comments:

Chamath said.. (post - Happy birthday Chamath)

Thanks machi

He is one of my best friend and he definitely deserves a post in my blog.

Srilu dint say.. but assumed so... (Post - Happy birthday Srilu)

Oh thanks a lot praveen. This is the best possible wish. I just got what I want. Thanks for an expensive gift.

What can I say srilu.. "thats okay.. Enjoy with my gifts... "

Happy Birthday Chamath

Happy Birthday Chamath... (belated though)...

This week seems to be a birthday week...

Once again.. Many Many happy returns of the day......

Happy Birthday Srilu....

Finally time has come to wish Srilu... This is the first time I am wishing her on her birthday. Thanks to Facebook.

Srilu wanted me to present a beautiful necklace for her marriage. I couldnt attend her marriage and I think now its the perfect time to gift her.

Here it is Srilu... Enjoy.. Its all yours...

I know you must have liked it (liked it double times - your friend lokesh's punch dialogue).

Once again.. Happy Birthday...

You can get more if you follow this link...

http://news.chauthiduniya.com/tag/gold

Take as much as possible.. Its all yours..

I swear I am innocent

There was a comment on the 2nd previous post - When I kissed her for the first time.

Arina said "And i was gonna ask who she is..!! But hell of an imagination..!! a girl waiting for 3 hours and not getting that angry ha ha ha "

Idiot.. Dint you read the whole post ???

I mentioned that it was a story created just to escape the situation. Why did I write this post at this moment ?? I saw the interaction sessions that were going on when juniors have come here. Those moments just flashed in my mind where in I was there at the other end. I wanted to write this post few days back but I was very busy and so couldn't.

By the way, our exams start from friday onwards and I have three exams on a single day. It would be a horrible situation for sure. I just cant imagine how am I gonna sit for such a long time and write the exams continuously. Moreover, each subject has lots of topics to be covered. Though one exam is open book, I dont think we will get enough time to open book and answer the questions.

Thats it... busy busy...

Happy Birthday Raghu

Happy Birthday Raghu..

He tried not to reveal his birthday. Thanks to Sai for finding out the hidden fact.

How is the pic ??

When I kissed her for the first time !!!!!

It was 10PM...

" It was a pleasant afternoon ( yeah.. It was afternoon not evening). I have told her that I would be there at 10 AM and was able to reach the spot at 1 PM (just 3 hours past the expected arrival). I knew she would shout at me but the reason that I am going to frame was so convincing.

I reached the spot. She saw me and turned her face to the other side. I know that it would happen because its a "very normal girl" thing to show such kind of emotions and I know she would first expect me apologizing. I dint feel like saying her sorry. I went and stood by the side of her. I remained silent for 5 minutes and luckily I could see a small boy selling some ice-cream. I bought 2 and started eating the first one with out giving her the second. She looked at me very seriously. She just loves ice-creams and she couldnt resist. She first tried to take the ice cream but I held it so strongly that she couldnt grab it so easily. She tried for the second time and the result was same. This time she shouted "Gimme the ice cream or forgot me". I thought of not giving the Ice cream but her innocent face and the charm soften my grip and she grabbed it immediately with out a second thought.

With a very soft tone She said " You cant imagine forgetting me. Right?". With a little smile on my face I told her "I dont know. But I cant imagine forgetting such an innocent face." She became emotional. I tried to divert the topic. I started talking about the way I tried to impress her at the very beginning of our friendship, the way I tried to give her the greeting cards in a disguised way, the way I tried to invite her for my birthday party and the way I tried to support whenever someone teases her. She joined the conversation and we both kept on talking for half an hour.

Our topic all of sudden diverted to movies as we both saw a movie poster near by. The poster was a movie starring Nagarjuna. I dont know how but the topic went to the movie Geetanjali. As soon as she started that topic, I started feeling shy. Initially she dint realize what I was going through. I was feeling a bit nervous talking about that movie and could feel sweat on my face. After sometime, she understood the point and soon she too started feeling the way I was. And then ...........

After 2 minutes, I just wanted to run away from that place. I dint feel like staying there. I immediately told her bye and went home. " Said Ruffian in a room that was jam packed with his immediate seniors. (Its been six years 6 months since the incident took place)

Wow that was interesting and what really had happened during that 2 minutes ??

You have narrated the incident just the way we wanted, except the 2 minutes part. Can you elaborate?

" I kissed her" says Ruffian with a sarcastic smile on his face.

How was it ?? I know you had a girl friend but never thought you both had such a romantic incident.

"Where did this incident happen. Next time I will go and wait there"

Its getting late, you can go back to your hostel - said my senior.

After coming out of Senior's room, Ruffian's self realization - "Never in my life I should accept that I had girl friend. They dint let me go till they wanted to hear some kind of unrealistic story. Luckily, they believed everything. Otherwise I could have narrated an another one. Sorry to the lady who was there in the part of story, if at all she exists"

Just an hour before this incident -

Ruffian's friend - "Seniors (second years) are calling you."

Ruffian - "Tell them that I am with final years"

Ruffian's friend - "They understood your logic. You try to escape saying this every time. This time you cannot escape. They enquired final years and got their permission also".

Ruffian - "I am dead today"

With a tension on my face, I went to seniors hostel.

There were around 20 seniors in a room waiting for me. I was shocked seeing all of them and never knew that they were so desperate to interact ( a formal word but in real world its not interaction but some other thing that every junior in this world need to face).

One of the senior started - "I heard you had a girl friend".

Ruffian to himself " Now I am struck if I tell no they wont believe that. Let me tell yes and go ahead with what ever silly questions they ask me."

Then all of sudden one senior asked "Have you kissed her?"

Ruffian "No..No..Not at all"

Senior "Tell us the truth. We will leave you quickly if you tell us what has happened"

Ruffian to himself "Its time for me to tell the "truth"" and so it started this way...

Disclaimer: All the characters assumed in this post are hypothetical. This post is not meant to hurt anyone.