In one of the class, prof showed us an example on how cadbury used the theme "pappu pass hogaya!!". In that example, prof has shown the screen-shots of sms on mobile. A student enters the roll number and presses the "get result" button. He gets the results along with the message "pappu pass hogaya and time for treat - kuch meeta ho jaye cadbury".(This May not be the exact message). Till now it is good but the twist is that I saw the student's name which is exactly one of my friend's. The name on the screen was "LOKESH". I couldnt control my laugh when I saw lokesh's name on screen. So is he Pappu??. What you say Lokesh??
Apart from jokes, one of the most innovative ads I have ever seen is the ad by Volkswagen.
The concept is "test drive on a print ad". I was thrilled looking at this ad. Though few may not like it. Since I love technology/innovation, so is this ad.
The concept was awesome. Here the cost incurred on providing the test drive is saved. That must be a huge amount.
An hour ago, I have seen goldspot ad and this ad showed how the trend was then.
In my last posts there were comments on who created the ad and ofcourse the commentator herself has posted the answer and thanks to her.
No comments:
Post a Comment